DOWNLOAD [PDF] {EPUB} Discovering Public

Discovering Public Relations: An Introduction to Creative and Strategic Practices by Karen Freberg

• Discovering Public Relations: An Introduction to Creative and Strategic Practices
• Karen Freberg
• Page: 400
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781544355375
• Publisher: SAGE Publications

Download Discovering Public Relations: An Introduction to Creative and Strategic Practices

Read online books free no download Discovering Public Relations: An Introduction to Creative and Strategic Practices FB2 CHM PDF English version by Karen Freberg 9781544355375

Overview

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

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